Ryan Niemiec / Robert McGrath
The Power of Character Strengths
Ryan Neimic & Robert McGrath
The VIA Institute on Character is a nonprofit organization with a mission of helping people change their lives by tapping into the power of their own greatest strengths. Since the early 2000s, over 7 million people worldwide have taken the VIA survey, a personality test that measures and names an individual’s character strengths. Doctors Ryan Niemiec and Robert McGrath authored The Power of Character Strengths, a book that supports readers in understanding how to utilize their personal character strengths. With a strong brand and following, VIA’s goals for publishing were clear: create a branded, quality book that provided compelling content. We partnered with VIA to run the production, and the book (print and ebook) launched in March 2019. It quickly became a #1 Amazon bestseller in several categories and sold over 1,000 copies in its first month in print.