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Ann V. Deaton

Happy Author

VUCA Tools for a VUCA World: Developing Leaders and Teams for Sustainable Results

Ann V. Deaton

Published 2018

We supported Ann Deaton (PhD, PCC) in publishing both of her books, Being Coached (2014), which she co-authored with Holly Williams, and VUCA Tools for a VUCA World (2018). Both books are written in a story format, a fable chronicling the progress of a team of leaders as they navigate change in their tech company. A successful leadership and team coach who has coached hundreds of individuals, teams, and groups as they navigate change and growth, Dr. Deaton’s published works continue to open doors and expand opportunities.



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Like any first-time author, I was more than a little anxious about publishing a book. While I knew a great deal about the book content, I was considerably less informed about the publishing and book production process. I recognized we needed an expert who could support us. My priorities for this expert resource were someone who could create structure for the process and continually move things forward. I expected to be involved, of course, yet I didn’t have any desire to master a whole new skill-set or become an expert on the ins and outs of the book production process. I also hoped for someone who had access to and working relationships with the multiple professionals we would need.


Bethany managed all the details of the production. Her knowledge and input on all aspects of the publishing process was invaluable. Bethany saved us time and she prevented us from making costly missteps by bringing decisions to our attention that we didn’t even know we needed to make.


As project manager, Bethany showed a willingness to communicate as needed, and managed the complexities of shared decision-making that arise when there are co-authors. She was cognizant of our tightly scheduled ultimate deadline and able to keep us on track, frequently holding us to our deadlines while at times creating necessary wiggle room.

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